2024

visual narrative map

a project for my digital communications class. the objective of this project was to create a ‘moodboard’, or collage, of images, typefaces, and other media that matches with the aesthetic of a future product collaboration we would want to create with a specific brand. through this project we had to show a proficiency in adobe photoshop 2024 by using nondestructive editing, creating shapes, clipping masks, utilizing blending modes, layer masks, content-aware fill, etc.

the brand i chose to create a product moodboard for is patagonia. i set out to create a visual for a hypothetical music festival sponsored by patagonia called ‘wanderwoods’.

the poster is 11” x 17” and was created in adobe photoshop 2024.